The fragrance of baby powder is distinct and comforting. It conjures images of newborn babies or toweling off after a warm shower. But the reality isn’t quite so idyllic for thousands of Americans who claim that trace amounts of asbestos in talc caused their cancer. Now a new investigation by Reuters argues that Johnson & Johnson, the world’s largest manufacturer of talc-based baby powder, may have known – and covered up – the cancer-causing risk of its iconic product for decades.

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